In my view . . . Strategic Design Management
is about addressing business aspects of Design to deal with both the ‘Business
of Design’ and more importantly the ‘Design of Business’. An SDM'er strives to
manage design strategy, design process and design implementation in a ‘Design Thinking paradigm’. It is about strategizing how design led innovations can
happen in the organization for larger societal needs and benefit.
- Bhavin Kothari
Strategic Design Management
National Institute of Design
Strategic Design Management
National Institute of Design