Tuesday, November 24, 2015

What is Strategic Design Management - Bhavin Kothari

In my view . . . Strategic Design Management is about addressing business aspects of Design to deal with both the ‘Business of Design’ and more importantly the ‘Design of Business’. An SDM'er strives to manage design strategy, design process and design implementation in a ‘Design Thinking paradigm’. It is about strategizing how design led innovations can happen in the organization for larger societal needs and benefit.

- Bhavin Kothari
  Strategic Design Management
  National Institute of Design